LVMH Plans to Build an Ultra-Premium Hotel on Rodeo Drive

115-room hotel on Rodeo Drive

Controlled by LVMH, Cheval Blanc Hotels is planning a 115-room luxury hotel designed by Peter Marino on property it owns at the corner of Rodeo Drive and Little Santa Monica Boulevard. In keeping with Rodeo Drive’s international reputation for over-the-top retail glamour, the Cheval Blanc is intended to be a notch above the competition in Beverly Hills’ high-end hotel market, known for such famous hostelries as the Beverly Hills Hotel and the Beverly Wilshire.

The hotel will feature oversized suites, two swimming pools—one of which is a private penthouse pool—plus a private club. Rather than focusing on banquets or conference facilities, LVMH will capitalize on its nearby network of high-end restaurants, spas and retailers to sate guests. Indeed the Louis Vuitton and Dior boutiques just a stone’s throw away on—where else—Rodeo Drive.

The hotel will be designed by star architect Peter Marino, who has previously collaborated with LVMH on projects like the new Louis Vuitton Maisons in London and Seoul. The New York-based designer says the building will have a breathtaking façade of imported French limestone, multi-level landscaping. It will also boast a warm color palette that’s unequivocally SoCal. The challenge for LVMH is that the homes, or multiple homes, of these elite travelers are “spectacular,” Melwani said.