Rossinavi will Launch 3 Stunning New Superyachts in 2020

Rossinavi wants to make it Year of the Superyacht. The Italian shipyard just announced it will launch three stunning new vessels, all spanning more than 100 feet, by the end of 2020. Allow us to introduce you to LeL, Florentia 52 and Vector 50.

Florentia 52

This 170-foot beauty is the result of a collaboration between Rossinavi and Studio Vafiadis. Featuring a steel hull and aluminum superstructure, she boasts sinuous exterior lines and a classic profile. Florentia 52 is fitted with twin Cat 3512E motors that can churn out between 1207 and 1750 hp each, which gives her a top speed of 15 knots and a cruising speed of 13.5 knots. Plus, she can cover around 5,000 nautical miles—that’s Los Angeles to London. Commissioned by a private client, Florentia boasts exceptional outdoor areas where one can retreat and relax onboard.

Vector 50

This 160-foot superyacht brings the sculptural style of your favorite supercar to the sea. Inspired by the aerodynamic beauty of a sports coupé, Enrico Gobbi’s Team for Design created a high-performance superyacht replete with long continuous glass surfaces and sleek lines. She runs like a race car, too. Powered by twin MTU 16V 2000 M96L engines, Vector 50 can deliver a top speed of 19 knots and can cover 3,600 nautical miles when cruising at 11 knots. Onboard, the yacht features a spacious interior, including expansive VIP cabins with ensuites, plus a full-beam master suite that has its own private terrace on the starboard side.

LeL (FR038)

After a two-year construction period, this sleek 164-foot motor yacht has finally hit the water. With exteriors and interiors penned by acclaimed Florence-based architecture studio Luca Dini, LeL (FR038) showcases a dynamic silhouette and sporty lines that are reminiscent of traditional Italian yachts. Or, as the yard says, “LeL is a celebration of fluid forms.” Commissioned by a private client who wanted to pack the vessel with as many spacious living areas as possible, LeL boasts generous gross tonnage and has been built for entertaining (you should see the beach club). But thanks to her aluminum superstructure, she is rather lightweight for her size. Packed with two MTU 12V 4000 M93L engines (with a total of 3,470 hp), LeL can cut through the seas at an impressive top speed of 23 knots or cruise at 19 knots, and has a range of 4,000 nautical miles.

RUNWAYS & LIVE SHOWS

Whether you’re an established household name, or the industry’s next OFF-WHITE, it’s never a bad time to showcase your latest designs. With experience coordinating shows in Los Angeles, New York City, Miami, Las Vegas, and beyond, we stay connected with the industry’s most prominent events and knows what makes your style unique.

NATIONAL MEDIA EXPOSURE

Beyond Relations has placed our clients and their products in top-level fashion magazines, prime time red carpet events and other high profile outlets. The result is mainstream attention and exposure that impacts your prestige and bottom line.

CELEBRITY OUTREACH AND ENDORSEMENT

Our expansive roster of contacts includes representatives of Hollywood’s A-listers and up-and-coming talent, all of whom can draw more attention to your brand.

YEAR: 2010-PRESENT

Adidas maintains ongoing collaborations with some of the biggest names in the business, from Raf Simons to Kanye West and a gamut of others spanning skateboarding, fashion, and hip-hop. Designer fashion was largely inaccessible to many due to its high price points and elusive nature, but Adidas figured out how to deliver designer products to the masses: sneakers. With Originals as a platform for creative partnerships across categories, adidas has been leading a wave of cross-pollinating collaborations with a wide variety of names.

The crossover between luxury brands and streetwear brands is a story that has been told across the fashion world for a few years now. It is now common to see super upscale luxury products and affordable streetwear products being sold on the same shelves to the same customer. But using fashion week in particular as a stage for its own designs and collections feels like breaking new ground for a brand like Adidas.

“Consumers are no longer after simply a product, but they also seek an experience that’s unique to them — a concept that Adidas, for example, has seemingly mastered,” Corrigan said. “The visibility provided by the runway and the brand experience offered at Adidas illustrates the ultimate co-existing relationship between luxury and sportswear.”.